峰會背景

展望2023年，盡管整體市場環(huán)境復(fù)雜多變，中國消費市場可能會持續(xù)波動，但是，隨著防疫政策優(yōu)化，消費者信心將逐步恢復(fù)，中國消費市場依然展現(xiàn)出強勁韌性。

中國的消費者正經(jīng)歷一場前所未有的變革，從早期追求物美價廉的性價比，到上一波消費升級的“興價比”，未來則是價值回歸到“心價比”，整體環(huán)境將回歸理性、回歸真需求。

本次峰會將通過七大熱點主題幫助品牌主突破模式能力，回歸初心、精耕細(xì)作，實現(xiàn)可持續(xù)增長；提升產(chǎn)品能力，實現(xiàn)可持續(xù)長期增長；優(yōu)化營銷能力，集中媒體火力、改變用戶行為；整合渠道能力，實現(xiàn)全域增長，從而在風(fēng)起云涌的2023年脫穎而出。

會議時間/地點/主辦方

2023年7月6日-7日/ 中國 上海/ ECV International

本次會議線上線下同步舉行

熱點話題

經(jīng)濟(jì)新周期與消費復(fù)蘇下，品牌商如何獲得增長新動能

以消費者為核心，踐行“本真零售”

品牌商如何與平臺攜手，實現(xiàn)全域新增量

數(shù)字時代，如何有效應(yīng)對“隱匿”的消費者數(shù)據(jù)帶來的數(shù)字營銷活動挑戰(zhàn)？

全域興趣電商，打造奢品營銷增量新陣地

ChatGPT與AIGC賦能元宇宙營銷“新域場”

增流拓面，品牌電商如何突圍

成熟品牌如何應(yīng)用DTC直連消費者

打造娛樂化消費模式，助力跨境品牌本土化

……

峰會亮點

20+家業(yè)內(nèi)領(lǐng)先企業(yè)情報分享 20+問答環(huán)節(jié)

100+名參會代表

線上線下推廣

收集國際市場情報

與行業(yè)領(lǐng)袖及先驅(qū)展開現(xiàn)場交流

可供尋找商業(yè)機會的國際平臺

歡迎零售、酒店旅游、母嬰、家電、咨詢、服裝鞋履、日化、奢侈品、食品飲料、醫(yī)療大健康等行業(yè)領(lǐng)域的同仁報名參會！

歡迎前往峰會網(wǎng)站咨詢參會：http://www.ecvinternational.com/DMES/cn.html

聯(lián)系人: Britney

電話：+86 21 8026 0707-813

手機號：13271915990（微信）

郵箱：marketing@ecvinternational.com

往屆精彩回顧

往屆部分參會企業(yè)

關(guān)于我們

上海希為（ECV International）是亞洲領(lǐng)先的國際高端商業(yè)峰會及活動的主辦和承辦機構(gòu)，擁有近100位行業(yè)研究及活動策劃、運營專家，每年在全球舉辦60多場高水平的線上線下國際峰會，峰會主題涵蓋汽車、能源、制造業(yè)、紡鞋、數(shù)字營銷、零售、碳中和、可持續(xù)發(fā)展、供應(yīng)鏈、財務(wù)、人才、鋼鐵、醫(yī)藥醫(yī)療等領(lǐng)域行業(yè)。我們服務(wù)了超過一半的財富2，000強企業(yè)。每年有6，000+ 名高管和頂尖企業(yè)的代表參加了我們的活動。

通過深入的行業(yè)洞察，良好的客戶關(guān)系管理，我們成功組織了一系列具有行業(yè)影響力的活動。我們的使命是提供專業(yè)服務(wù)，連接并告知能夠塑造未來行業(yè)格局的利益相關(guān)方最新行業(yè)動向與企業(yè)最佳實踐，搭建高價值的行業(yè)高管社交平臺。幫助企業(yè)決策者迎接挑戰(zhàn)，抓住機遇并實現(xiàn)個人與企業(yè)的高效發(fā)展，為客戶創(chuàng)造更多價值。

The 13th China Digital Marketing And Ecommerce Innovation Summit

Event Background

The market environment in 2023 is complex and Chinese consumer market may continue to wobble. With the optimization of COVID-19 prevention policies, consumer confidence will gradually resume, and the development momentum of Chinese consumer market is still strong.

Chinese consumers are going through unprecedented changes, that is, the market environment will return to rational and authentic demand.

On this summit, seven hotspots will be discussed to help brands to break through the model capability, return to the founding principles and achieve sustainable growth; improve product development capability and achieve sustained long-term growth; optimize marketing ability, use social media to change user behavior; integrate channel capability to achieve overall growth, and emerge as focal points in 2023.

Event Date/ Location / Organizer

July 5-7, 2023 / Shanghai, China/ ECV International

The summit will be held in-person and online.

Hot topics

Under the background of new economic period and consumption recovery, how can brands gain new growth momentum?

Focusing on consumers and practicing "authentic retail"

How do brands cooperate with the platform to achieve new omnichannel increase?

Panel discussion: In the digital era, how to effectively respond to the digital marketing challenges brought by confidential consumer data?

Omnichannel interest-based ecommerce, create a new position of luxury marketing growth

ChatGPT and AIGC enable the "new scene" of metaverse marketing

Increase the traffic and expand the scope, how should brand ecommerce keep growth?

How should mature brands use DTC to directly connect consumers?

Create entertainment consumption mode, promote the localization of cross-border brands

……

Highlights

20+Industry Leading Company’s Intelligence Sharing 20+ Q&A Sessions

100+ Delegates

On-line and Off-line Promotion

Gathering International Market Intelligence

Onsite Communication with Industry Leaders and Pioneers

International Platform for Business Opportunity Seeking

If you are interested in participating in the summit, you can visit our official website or email us.

Event website: http://www.ecvinternational.com/DMES/index.html

Contacts

Britney

Tel：+86-21-8026 0707 ext 813 

Phone: +86 13271915990

Email: marketing@ecvinternational.com

About us

With a team of 100+ professionals specialized in events planning and execution, we held 60+ high-level online & in-person international summits around the world per year. The theme of the events involved in the fields of Vehicle, Energy, Manufacturing, Apparel & Textile, Footwear Industry, Digital Marketing, Carbon Neutral, Sustainability Development, Supply Chain, Finance, Digital Talent, Steel, Cyber Security and other traditional and emerging technology industries. We have served more than half of the Fortune 2000 companies and with 6000+ executives and delegates from top-notch corporations take part in our events each year.

We have successfully organized a number of industry-influential events through in-depth industry insight, well-managed customer relationship. Our mission is to provide professional services, connect and inform stakeholders the latest industry trends and best practices, and build a high-value social platform for industry executives. Help enterprise decision-makers meet challenges, seize opportunities and achieve efficient development and create more value.

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