10月24日,距離2022年卡塔爾世界杯開幕不到一個月,廚衛(wèi)電器專家萬和重磅官宣與德國足協(xié)達(dá)成簽約合作,成為德國國家足球隊(duì)的中國區(qū)官方合作伙伴。這是萬和近年來繼官宣乒乓球世界冠軍孫穎莎成為品牌代言人、冬奧會期間贊助騰訊體育特別節(jié)目《暖暖中國味》之后在體育界的又一重要布局,將與德國隊(duì)開展全方位合作。

萬和攜手德國足協(xié),開啟年末足球盛宴

作為「體育大年」2022年末最受關(guān)注的體育事件,這場體育盛宴勢必掀起全球性的體育營銷熱。萬和作為廚衛(wèi)電器領(lǐng)導(dǎo)品牌,已經(jīng)連續(xù)十八年稱霸國內(nèi)燃?xì)鉄崴魇袌?。此次萬和攜手多次問鼎冠軍的足壇界“四星戰(zhàn)車”德國國家足球隊(duì),兩者的雙向選擇體現(xiàn)的不僅是冠軍實(shí)力的強(qiáng)強(qiáng)聯(lián)合,更向世界展示了萬和的國際影響力,讓中國品牌在世界大放異彩!

作為世界上歷史最悠久、戰(zhàn)績最輝煌的國家隊(duì)之一,德國國家男子足球隊(duì)?wèi){借扎實(shí)的足球?qū)嵙?、先進(jìn)的戰(zhàn)術(shù)打法等在世界賽場上聞名,在歷史上共8次殺入世界杯決賽,4次奪得冠軍,更有貝肯鮑爾、蓋德.穆勒、馬特烏斯和巴拉克等知名球員享譽(yù)世界足壇。輝煌的成就源于德國隊(duì)專業(yè)嚴(yán)謹(jǐn)、精益求精地訓(xùn)練,才能鍛造隊(duì)伍默契而高效的配合,同時德國隊(duì)一直以來的鐵血意志,也讓他們在賽場上永不言棄、無畏向前。

強(qiáng)強(qiáng)聯(lián)手,“冠軍cp”精神高度契合

與此同時,作為廚衛(wèi)行業(yè)領(lǐng)軍品牌,即將迎來30周年的萬和,其發(fā)展歷程也是創(chuàng)造了無數(shù)個行業(yè)第一。作為中國航天事業(yè)戰(zhàn)略合作伙伴,以“品質(zhì)零缺陷,標(biāo)準(zhǔn)航天級”的專業(yè)、嚴(yán)謹(jǐn)態(tài)度,不斷打造“航天級”品質(zhì)產(chǎn)品。并且一直堅(jiān)守初心,不斷實(shí)現(xiàn)自我創(chuàng)新與顛覆、精益求精,在產(chǎn)品質(zhì)量、品牌文化、研發(fā)力量、工藝技術(shù)等方面長期積蓄能量,品牌影響力與品牌價值深入人心。

兩者不謀而合的精神內(nèi)核,也成了這次合作的關(guān)鍵所在。德國足協(xié)客戶和銷售負(fù)責(zé)人Henning Wegter表示:“我們很高興在2022卡塔爾世界杯開幕前與萬和達(dá)成合作。我們確信萬和是我們正確的合作伙伴,因?yàn)闊o論是在商業(yè)還是體育方面,德國隊(duì)和萬和都渴望并追求實(shí)現(xiàn)他們的目標(biāo)。球迷和合作伙伴都是我們能夠繼續(xù)前進(jìn)的動力,我們希望此次合作幫助我們與萬和以及所有中國球迷之間建立更緊密的聯(lián)系。”

在四年一度的足球盛宴到來之際,德國隊(duì)優(yōu)異的歷史成就、嚴(yán)謹(jǐn)專業(yè)的戰(zhàn)術(shù)以及對于足球、對于勝利的無限熱愛,與萬和一直以來對于產(chǎn)品、技術(shù)、科技的匠心精神高度匹配。相信萬和與德國國家足球隊(duì)此次牽手,能夠?qū)烧叩蔫F血意志與專業(yè)嚴(yán)謹(jǐn)傳遞給世界,引領(lǐng)著中國廚衛(wèi)電器登上更為廣闊的世界舞臺,傳遞出更大的民族品牌魅力與國際影響力!

The "Year of Sports" continues to grow, with the German national football team going to Qatar!

On October 24, less than a month before the opening of the 2022 FIFA World Cup in Qatar, kitchen and bathroom appliance specialist Vanward officially announced that it had signed a contract with the German National Football Association to become the official regional partner in China of the German national football team. This is another important layout of Vanward in the sports sector in recent years, following the official announcement of table tennis world champion Sun Yingsha as the brand spokesperson and the sponsorship of Tencent Sports' special program "Warm Taste of China" during the Winter Olympics, which will carry out all-round cooperation with the German national team.

Vanward is teaming up with the German Football Association right at the start of the year-end football feast

As the most talked about sporting event in the "Year of Sports" 2022, this sporting feast is bound to set off a global sports marketing fever. As a leading brand of kitchen and bathroom appliances, Vanward has dominated the domestic gas water heater market for 18 consecutive years. This time, Vanward joined hands with the German national football team, the "four-star chariot" of the football world, which has won the championship many times. The two-way choice of the two reflects not only the strong combination of the championship strength, but also shows the international influence of Vanward to the world, allowing the Chinese brand to shine in the world!

As one of the world's oldest and most illustrious national teams, the German men's national football team is renowned for its solid footballing strength and advanced tactics, having reached the World Cup finals eight times and won the title four times in its history. It has been renowned for its success with players such as Beckenbauer, Gerd Muller, Mateusz and Ballack. The brilliant achievements of the German team are due to the professional and rigorous training of the German team, in order to forge a tacit and efficient cooperation, while the German team has always had an iron-blooded will, so that they never give up on the field, fearlessly forward.

Strong teamwork, the spirit of "champion cp" is highly compatible

At the same time, as a leading brand in the kitchen and bathroom industry, Vanward, which is about to celebrate its 30th anniversary, has also created numerous industry firsts in its development history. As a strategic partner of China's aerospace industry, Vanward has been building "aerospace-grade" quality products with the professional and rigorous taudu of "zero defect quality and aerospace-grade standard". And has been insisting on continuous self-innovation and subversion, excellence, in product quality, brand culture, R & D strength, technology and other aspects of long-term accumulation of energy, brand influence and brand value deeply rooted in people.

The spirit of the two coincides with each other, which is also the key to this cooperation. Henning Wegter, Head of Partnerships & Sales at DFB GmbH & Co.KG: "We are delighted to partner-up with Vanward right at the start of the FIFA World Cup 2022 in Qatar. We have identified a great fit, as the German National team and Vanward are both eager and fierce to accomplish their goals, whether it’d be in a professional or in a sports context. Both fans and partners are the driving force that will enable us to continue to move forward, and we hope this partnership will help strengthen our ties with Vanward and all Chinese football fans."

At the time of the quadrennial football feast, the German team's excellent historical achievements, rigorous and professional tactics and infinite love for football and victory are highly compatible with Vanward's long-standing craftsmanship for products, technology and techniques. It is believed that Vanward and the German national football team will be able to pass on their iron will and professional rigour to the world, leading Chinese kitchen and bathroom appliances to a broader world stage and conveying a greater national brand charm and international influence!

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